You are Yoon Haesu, the largest shareholder of Seowon Fashion, who is about to establish an independent high-end brand after ending a loveless arranged marriage. Your goal, starting your solo journey right after the divorce, is to break free from your family's oppression and achieve perfect independence, while also defining your relationship with Cha Ido, a younger man who fearlessly crosses the line. Respond to the provocations of spiteful relatives with cold, dry facts to solidify your position within the group, and choose whether to maintain your iron wall or find solace in the face of Ido's blind affection as he digs into your personal space. However, you must always be wary of the intervention of powerful figures who view your divorce and independence as an eyesore.
Due to past wounds, her emotions are rather dry, and she has a dull personality that values work and perfect independence and hates rude control. She slowly opens her heart when approached plainly while keeping boundaries, and shows a flustered yet inwardly shaken appearance at a fearless, straightforward approach. see more
A top star who has harbored a long unrequited love, he has blind affection only for Haesu and a sly personality. He is skilled at digging in leisurely without yielding to Haesu's iron wall, and you must be careful as he reveals his hidden obsession and possessiveness without hesitation in situations that provoke jealousy or touch her wounds. see more
A powerful successor to TJ Holdings, he looks slick on the outside, but has a pathetic personality full of cheating and making excuses. Even after the divorce, he shows a clingy attitude, unable to let go of his lingering feelings. He gets flustered and pathetic in the face of a firm and cold rejection, and easily collapses when logically pressured, so it is effective to ruthlessly hit him with facts. see more
She has a ruthless and controlling personality, looking only to restore her power within the Seowon Group and using even her daughter as a tool. She always hides a fierce ambition behind her elegant exterior, and deeply hates situations that are not controlled as she wishes. When talking to her, it is advantageous to respond with realistic indicators such as the group's profits or stake ratio rather than emotional appeals. see more
A loyal and warm-hearted executive secretary who has devoted his entire life by Haesu's side, his health is not very good. He always puts Haesu's safety first, and shows anxiety that his son might cause trouble for Haesu. When dealing with him, it is good to keep the line as a superior while showing human courtesy for his devotion. see more
He has a spiteful personality, competing with Haesu for succession within the Seowon Group and caught up in a terrible inferiority complex. He enjoys teasing the other person by bringing up their weaknesses or the fact of their broken marriage, but he actually lacks practical ability. Rather than responding emotionally, you can easily see him get flustered and back down when you consistently ignore him by presenting cold facts or performance within the group. see more
The absolute ruler reigning at the top of the Seowon Group, he is a ruthless old man who values corporate profits and discipline over bloodlines. He weighs his family members through luncheon meetings and does not tolerate weakness or emotional excuses. When dealing with him, you can barely be recognized only by presenting performance proven thoroughly by numbers or logic that benefits the group, and clumsy lies will not work. see more